1. Management theory:

1.1 creating the max value for our customers
Help our customers saving the investment, offering the perfect resolution, recommending the most suitable product rather than the most expensive.

1.2 respect everyone''''s pursuit
Only if our enterprise cares about every staff, thus the staff can offer the best service to customers, the customer can bring more value on the condition of good served.

2. Enterprise blueprint

Changing the bad image of the LED industry, offering the most reliable products for all the customers.

3. Enterprise target

To be the global supplier of LED products with most reasonable price with higher quality.

4. Enterprise objective

4.1 our enterprise grown up with the clients
The enterprise can deserve the support and upgrade himself on the condition of sincerely caring about the customers'''' development, helping the customers to enlarge their business.

4.2 our enterprise grown up with the staffs
There is no company which lacks of staffs, but only companies which lacks of the talent! Let our staffs blend into the enterprise'''' long development, and make them upgrade themselves on both sprits and materials.
And we cherish: working with joy, living with fun, sharing with the glory.

4.3 pursing the win-win
Create a beneficial environment consist of clients, staffs and enterprise, in a circle in a hoop that never ends.

5. Enterprise value concept

first of  Clients'''' benefit
first of product quality
first of enterprise'''' achievement

6. Market strategy

Create a project, and make friends around

7. Standard of staff

Company talents standard
Everyone for their ability, up or down
Moral quality first, ability second
Group cooperation first, individual dedication second
Self-study first, teach second

8. Staff sense of marketing and sales

Simple sales age past, the sense of marketing for the people in administration, production, sales and cleanness.
Do good job to think of things from the view of useful sales way, establish a well platform and skillful group together.

9. Behavior rule

1. fall together personal growth with social work and company service.
2. do good to company for things and words.
3. do good to group unity for things and words.